Why Bose Professional

Bose Professional brings unforgettable moments alive.

It’s that moment. The one when the featured act brings everyone to their feet during the show’s encore. Or when the worship team rises to its powerful crescendo and moves the entire congregation. And it’s the key moment during a conference call that connects and unites a work team from around the globe.

Pro audio is about building incredible experiences, one piece at a time.

That’s why we’re here.

“Tomorrow belongs to those who hear it coming.”

— David Bowie

We’re dedicated to pro audio excellence.

Helping create amazing experiences through pro audio excellence isn’t just what we do. It’s in our DNA.

We’re dedicated to pro audio ingenuity. For more than 50 years, Bose Professional has developed audio systems that are easy to design, install, and operate for performance, commercial, and conferencing applications.

For us, it goes beyond creating groundbreaking innovations that helped shape an entire industry. It’s about putting these technologies to work with real-world pro audio products and solutions that help you deliver those unforgettable moments that can last a lifetime.

A rich legacy of innovation.

People in the pro audio industry identified unique problems: complex acoustic challenges, the lack of diverse connectivity options, and sophisticated signal processing concerns. The result wasn't a new product — it was an entirely new division dedicated to solving pro audio problems: Bose Professional.

Bose Professional serves many different markets, delivering great sound in venues all around the world: performing arts centers, theaters, places of worship, stadiums, restaurants, schools, retail stores, hotels, and corporate buildings.

April 1, 2023, began the next chapter in our incredible story when we became an independent company.

The next chapter in our incredible story begins.

So what does this mean for our clients and partners, and Bose Professional moving forward?

You can count on the same pro audio experts. The same innovative products and solutions to help build amazing experiences. And we will have more freedom to explore and innovate as an independent company that's solely focused on professional AV. We’re deepening our investment and commitment to our ever-evolving industry, responding to changing customer needs and industry trends with even greater agility.

We believe that innovation begins with exploration, and our continued focus is finding and developing leading-edge, transparent technologies.

Our most important partner is you.

In the pro audio industry, collaboration brings a huge advantage because our customers are experts: system designers, integrators, installers, sound engineers, musicians. They know sound. And they continually help us make better products.

We know that our pro audio customers depend on us in a unique way. This is your business, your reputation, your livelihood — not just an amp, not just a loudspeaker. So, when you buy a Bose Professional product, you get the full weight of our global team behind you — our time, support, and attention. We see every purchase as the beginning of a partnership.

“Bose Professional is a brand that challenges the status quo, pushing for continuous improvement — in sound, in the experience, in life … and Ascot will continue to look for ways to improve our customer experience, just like Bose Professional.”

— Craig Staddon
Head of Sales
Ascot Racecourse