Meet the New
Bose Professional

Bose Professional is a global pro audio leader, trusted by integrators, consultants, and designers worldwide. With 50+ years of innovation and a renewed independent focus, we’re building better tools, systems, and experiences for the people who shape sound every day.

Built for What Comes Next

In 2023, we became an independent company—separating from Bose Corporation to focus solely on professional audio. We kept our legacy of engineering and global relationships, and rebuilt everything else from the ground up.

Since then, we’ve adopted a faster, more collaborative approach—focused on speed, customer experience, and the commercial installation market.

What's Changed

  • Product Innovation
    Launched 20+ new products — each shaped by field interviews, integrator feedback, and real-world testing.
  • Global Expansion
    Opened 12+ new offices and Experience Centers in key cities worldwide, including our new HQ in Boston, MA.
  • Customer-Centered Culture
    Refocused on integrators and consultants with simpler tools, faster support, and input from customer councils.
  • New Operational Infrastructure
    Built a global distribution network, ERP system, and reseller portal.
  • Total Autonomy
    We own our roadmap, pricing, and go-to-market strategy — enabling faster decisions and better alignment.

100% Focused on Pro Audio

This isn’t consumer tech retrofitted for commercial use. Bose Professional exists to serve the unique needs of the AV industry — from stadiums and houses of worship to retail and hospitality. Every product, platform, and partnership is purpose-built for performance, reliability, and ease.

Let's Build the Future Together

Great sound is expected. People who understand your world and design for it? That’s what makes the difference. 

Contact Us
Sunderland_FieldWide_2024
"We considered a number of other manufacturers, and we just kept coming back to Bose Professional. The Bose Professional team was brilliant from the start. We struck up a great partnership, and the solution they came back with ticked every box."

Chris Ferguson

Head of Facilities, Sunderland A.F.C.

"The Bose Professional experts took the time to explain how the systems work best and were always supportive and listened to our ideas. Their team has the expertise and personal approach that allowed our visions to become reality."

Tom Breu

Director of Music Programming & AV Integration, North America RSG Group

Ascot Racecourse Parade Ring
"Bose Professional is a brand that challenges the status quo, pushing for continuous improvement — in sound, in the experience, in life … and Ascot will continue to look for ways to improve our customer experience, just like Bose Professional."

Craig Staddon

Head of Sales, Ascot Racecourse

Sunderland_FieldWide_2024
"We considered a number of other manufacturers, and we just kept coming back to Bose Professional. The Bose Professional team was brilliant from the start. We struck up a great partnership, and the solution they came back with ticked every box."

Chris Ferguson

Head of Facilities, Sunderland A.F.C.

"The Bose Professional experts took the time to explain how the systems work best and were always supportive and listened to our ideas. Their team has the expertise and personal approach that allowed our visions to become reality."

Tom Breu

Director of Music Programming & AV Integration, North America RSG Group

Ascot Racecourse Parade Ring
"Bose Professional is a brand that challenges the status quo, pushing for continuous improvement — in sound, in the experience, in life … and Ascot will continue to look for ways to improve our customer experience, just like Bose Professional."

Craig Staddon

Head of Sales, Ascot Racecourse

 
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