Top Results

July 1, 2024

Bose Professional Celebrates Global Expansion with Tokyo Office Grand Opening

Bose Professional Celebrates Global Expansion with Tokyo Office Grand Opening banner image

FRAMINGHAM, Mass. – July 1, 2024 – Bose Professional, developer of world-class audio experiences designed to transform any space, recently celebrated the grand opening of a new sales office and Experience Center in Tokyo, Japan, marking a major milestone in the company’s continuing international expansion.

Located in the Tamachi neighborhood of Tokyo, conveniently accessible by multiple major transportation lines, the new 270m2 office combines sleek, modern business spaces and meeting rooms with a 130m2 Experience Center, designed for education and demonstration and featuring Bose Professional’s line-up of loudspeakers, power amplifiers, processors, controllers and software.  

The entire Bose Professional Japan team was honored to host an Opening Ceremony on May 20, 2024, attended by CEO John Maier, Vice President of International Sales Hans Vereecken, Director of Sales, Japan, Kazuhiro Terada, as well as esteemed guests, industry leaders, and valued partners including representatives from Nomura Real Estate Development Co., Ltd., USEN, ITOKI, and M&H. The event featured speeches with Maier serving as guest of honor, a ribbon cutting ceremony, and concluding with a traditional Kagami-Biraki sake toast to commemorate the occasion.

“We are very pleased to have successfully opened the Bose Professional Japan office and Experience Center, ” said Terada. “We would like to take this opportunity to express our sincere gratitude to all of you for your kindness and support. With the establishment of our independent company and the opening of our office, all of us at Bose Professional will continue to strive for further development of our business and to meet the needs of our customers.”

In 2024 Bose Professional has opened new offices and Experience Centers in Singapore; Beijing, Shenzen, and Shanghai, China; Osaka, Japan, and plans to open seven more offices in 2024, in locations including Dubai, UAE, Paris and London. The company also plans to open a new Bose Professional global headquarters and Experience Center early next year in Hopkinton, Massachusetts.

“It’s our mission to deliver amazing audio solutions and services to our customers around the globe,” said Maier. “I am so proud of what the Bose Professional team here in Japan, and around the world have accomplished by achieving these milestones in our company’s history. I can’t wait to travel to more offices and cut more ribbons as we deepen our 50-year legacy of partnerships and continue to grow our global organization.”

For further information on Bose Professional products, visit

# # #

Photo 1: Bose Professional Japanese Staff.jpg

Photo Caption: The entire Bose Professional Japan team, joined by CEO John Maier and Vice President of International Sales Hans Vereecken, at the company’s new Tokyo office, one of twelve global offices and experience centers the company is opening this year.

Photo 2: Kazuhiro Terada Speaking.jpg

Photo Caption: Kazuhiro Terada, Bose Professional Director of Sales, Japan, welcomed esteemed guests and visitors to the grand opening ceremony of the company’s new 4,300 sq ft. office and experience center in Tokyo.

About Bose Professional

Founded on the belief that innovation begins with exploration, Bose Professional is dedicated to delivering the simplest path to incredible sound. The company’s spirit of invention is focused on creating systems that are easy to design, install, and operate for performance, commercial, and conferencing applications. These systems can be heard all around the world; in workplaces, houses of worship, universities, restaurants, retail stores, hotels, performing arts centers, and more. For more than 50 years, the Bose Professional business has partnered with AV integrators, system designers, installers, and consultants to build unforgettable audio experiences.

Media Contact:

Bose Professional

Press release as PDF